Friday, October 3, 2008

Arthur Benjamin, CEO, ATI

We are proud to announce that Arthur Benjamin, CEO of ATI, will be hosting a special executive master class on marketing post secondary education.

The master class will be held on March 9, 2009, in the morning, so participants are encouraged to mark their calendars and to be there early, as the session will fill up.

Stay tuned for the registration brochure at at the official Education Industry Investment Forum, which will be published in a few weeks.

For now, here is a short biography of Mr. Benjamin, a native New Yorker:

Arthur Benjamin was born in NYC and lived in that metropolitan area until leaving to attend Clark University in Massachusetts. Since then he has lived in numerous cities throughout the USA, England, Colombia (SA) and for a short time in Denmark and Spain. Currently, he lives in Delray Beach (FL), Dallas (TX) and Salt Lake City (UT).

Mr. Benjamin has over two decades of experience in marketing and sales, in school marketing and operations, and numerous years in corporate management. Prior to joining Datamark in 1993, his employment history included executive and sales positions at CBS, Group W, Major Market Television and Connecticut Public Broadcasting. He has started several companies, grown them, and sold them as well. He has been responsible for operations as diverse as the publication of a regional magazine, a TV production company, an ad agency, a media buying service and over 50 colleges. He has also led civic efforts including sharing responsibility for a $13 million capital campaign and co-developed a number of successful real estate subdivisions.

Mr. Benjamin was the Chairman & CEO of Datamark, Inc., the nation's largest comprehensive marketing company exclusively for colleges and proprietary schools and amongst the top 20 direct marketing agencies in the U.S. until 2005. He served as its President and thereafter Chairman & CEO having joined it in 1995 after serving on its board of directors for two years. In just 10 years, Mr. Benjamin successfully grew the company by over 2,000 percent. He was also Executive Vice President of its public parent company, eCollege, after it acquired Datamark, a technology corporation that creates the online educational platforms for numerous colleges and universities.

Mr. Benjamin joined ATI, a nationally-accredited group of private postsecondary schools and colleges, as its President & CEO in April of 2005, after serving on its board of directors, and currently serves as its Vice Chairman & CEO. Since then, he has dramatically expanded the depth and breadth of the management team, improved processes, and begun new initiatives the achievement of the future growth of the company. ATI expanded, in just the past twenty months, from eight to twenty campuses (15 in full operation and 5 in the build-out/approval process) under his leadership.

In 2006, he along with two partners founded EdExperts, a new comprehensive marketing company specializing in colleges and proprietary schools and employing unique best-in-class partnerships. Just last year, it grew 300%.

Late last year, in 2007, he was also instrumental in the creation of American Institutes, a group of private postsecondary schools training in the upper end of allied health fields. Primus Capital Funds joined Randy Proto (who will serve as its CEO), a life-long partner of Mr. Benjamin, and a group of investors including Mr. Benjamin (who will serve on its board) in the enterprise.

Mr. Benjamin is a former Commissioner of the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT), former chair of several organizations: the Utah Central Region Workforce Council, The Living Planet Aquarium, and Women Beyond Cancer; he is also a former board member of: the Utah State Workforce Investment Board, the American Heart Association and the L.A. Film School Foundation and former trustee of the Career College Foundation (AKA Imagine America Foundation). He has served on a variety of campaign finance committees for elected officials.

He currently serves as a board member of Franklin Templeton Bank & Trust, ATI Enterprises and the Florida Association of Postsecondary Schools and Colleges (FAPSC).

Mr. Benjamin believes that, in George Bernard Shaw's words, life is no brief candle but is a splendid torch that we've got hold of for the moment, and he's committed to making his burn as brightly as he can, while its in his care, before passing it on to future generations.


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2 comments:

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my said...

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